You might have heard the terms SEO and SEM before. We’ll break down the core differences between the two and how they can benefit your websites.
It’s important to understand the differences between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and exactly how both of them can empower your website. Both are techniques that optimize websites for search engines, but lets explore the core differences.
We’ll start with SEO. SEO or Search Engine Optimization is considered organic and generally done through setting each individual web page with it’s own internal search engine keyword.
On the other hand, SEM or Search Engine Marketing would consist of using paid search engine services such as Google Adwords or Bing Ads.